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Swinging into Shape for Ultimo Lingerie

By Natasha Langton

The Laws of Attraction creative team recently completed a project for our client, Ultimo.

The iconic, modern British lingerie brand that prides itself on offering cleavage-enhancing, beautifully crafted underwear in sizes up to a G cup wanted to enhance the message of their new Shapewear collection that will be launched online and in-store later this year.

Our creative studio designed some swing tags with the objective to drive the ethos of their new collection, but also avoid a clash with existing swing tags on other products in store.

The resulting swing tag designs incorporate icons that serve to help customers identify the features and benefits of each product. We’re looking forward to seeing the new swing tags in action in a few months’ time.