It’s the reason why relationship science is central to everything we do, be it emotive brand communications, inspirational internal strategy or the development of our own technology – Vibe, a powerful new engagement platform that improves business performance by delivering in-depth emotional and financial insights.
The law of attraction states that ‘like attracts like'. In other words, the more alike we are to a person or brand, the more likely we are to engage with them. So why are we called Laws of Attraction and not simply Law of Attraction?
Well, what many people fail to understand is that the law of attraction cannot effect change on its own; it needs to work in unison with two other universal laws: the law of resonance and the law of reciprocation.
We’re all familiar with the feeling of being on the same ‘wavelength’ as someone, and that’s the easiest way to describe the law of resonance. A similarity in mindset allows for a stronger connection, whether that be with a person or the latest gadget, and with that the opportunities to engage become more frequent.
This leads us to the law of reciprocation. As engagement increases, so too do our feelings for the person or brand we are engaging with. As humans, we are hardwired to reciprocate, so if something or someone makes us feel good then we are much more likely to continue to invest in the relationship.
These laws of attraction are central to everything we do because we believe that relationships are the currency of life; the more we invest in them, the more rewarding they become.