Fashioning a new brand image for London’s finest dry cleaners
Rebranding Parklane Properties
New brand and online presence for White Island Concierge
A stellar campaign to launch Ultimo’s celestial AW16 collection
An integrated creative campaign for Roomzzz aparthotels
Welcome to Laws of Attraction and a world of relationship expertise. We utilise psychological insights to create memorable consumer and colleague communications that connect with the heart.
We believe that employees are the most important component of the brand mix. So much so that they can literally make or break a business. There is now overwhelming evidence to show that the relationship the business has with its employees is fundamental to the customer experience, the happiness and wellbeing of the individual, and top line growth.
Many agencies will offer you a combination of insight, strategy and creativity. Some may even provide all three. but few will combine those disciplines with such a comprehensive understanding of psychology and behavioural economics. This enables us to provide revealing insight that goes far deeper than traditional statistical evaluation.
Long-term relationships are central to the success of any brand, and like all relationships, they depend on effective communication. The yardstick we use to measure effectiveness is memorability. It’s also the reason why we use emotion at every touchpoint. Because while people may forget all kinds of details, they will always remember how something or someone made them feel.