Repositioning Parklane Properties as the new home of urban living
Parklane Properties is a big name in the student rentals market but is less well known for sales, especially amongst young professionals.
We developed a new positioning line ‘the home of urban living’ and then set about updating all of their marketing collateral with new colours, typography, infographics and aspirational lifestyle photography, all designed to appeal to their target demographic.
It was hard for us to know what we wanted. Laws of Attraction helped us to work through different concepts until we got exactly what we were looking for.
Marketing Manager, Parklane Properties
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