Greater Anglia

Getting stakeholders on board with Abellio's plans for the future

We helped Abellio announce their programme of transformational change for the Greater Anglia rail network to staff and stakeholders with an inspiring and empowering video that delivered the key messages from their plans for the future of rail travel in the region.

The film was created using a mixture of animation, drone footage and live action shot on location in East Anglia. The overall feedback was of pride and excitement – which were exactly the emotions we were trying to elicit.


We were looking for a film not just to communicate key messages but also to convey the transformation and dynamism of our new rail franchise.  Working to very tight deadlines, Laws of Attraction gave us a highly responsive service that combined creativity, experience and flexibility to ensure the end product delivered for us on both counts.

Edward Funnell

Communications and Public Affairs Consultant, Abellio Group



Laws of Attraction (UK) Ltd
Exchange at Somerset House
West Water Gate
Victoria Embankment
London, WC2R 1LA

+44 (0)845 619 3336


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