Long-term relationships are central to the success of any brand and, like all relationships, they depend on effective communication. The yardstick we use to measure effectiveness is memorability. It’s also the reason why we use emotion at every touchpoint. Because while people may forget all kinds of details, they will always remember how something or someone made them feel.
In a world where people are overwhelmed by marketing messages, we cut through the noise with fresh, simple, intelligent communications. Sometimes funny, occasionally provocative and always engaging.
Most of today's consumers are plagued by the complexities of modern life, and so for a message to stand out from the clutter, it must be simple. However, being simple won’t work if the message isn’t memorable, and for that you need emotion.
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