What can we do for you?


Many agencies will offer you a combination of insight, strategy and creativity. Some may even provide all three. But few will combine those disciplines with such a comprehensive understanding of psychology and behavioural economics. This enables us to provide revealing insight that goes far deeper than traditional statistical evaluations.

Attraction has been studied scientifically for decades, yet research in this area doesn’t get anywhere near the amount of attention it warrants and is often left hidden in academic papers. It’s perhaps not surprising then that the vast majority of consultants and creatives, when faced with choices on how to attract, often rely on their own experience and intuition, rather than considering established psychological theories and practices.

It is not uncommon for people to believe they already possess an intuitive understanding of psychological principles, simply by virtue of living life and interacting with others. As a result they’re less likely to learn and to consult psychological research when making decisions. This over confidence often causes people to miss golden opportunities. 

At Laws of Attraction we always look to apply our knowledge of interpersonal relationships and the science of attraction to brand strategy, thus deliver a greater return on investment.

In order to understand this thinking effectively and what it means for your business we employ the following research methods to understand both conscious and subconscious emotional perceptions. 


• Brand audits  • Focus groups  • Mystery shopping • Customer centric surveys • Gamification
Interviews • Away days • Online Observations • Field research • Qualitative research



We believe that employees are the most important component of the brand mix. So much so that they can literally make or break a business. We have overwhelming evidence to show that the relationship a business has with its colleagues and contractors is fundamental to the customer experience and top line growth.

We have invested heavily into the science of interpersonal relationships, to understand how they are formed, maintained, and why they sometimes break down. We have discovered that long-term relationships with collegues, customers and contractors form the foundation of every successful business and the foundation of any successful relationship is communication. 

Strongly aligned communication helps to develop a supportive and reciprocal culture. The best example of this is a functional family unit; helping, supporting and communicating with one another every day, so they don’t just survive – they thrive.

Family life is about sharing stories and emotional experiences that create long-lasting memories. These kindred relationships are built on trust, love and kindness, and empower individuals within the group to learn and grow. We believe business relationships should be no different. 

We offer a range of services to support this thinking as outlined below. We have also developed an advanced business technology app called Vibe, which helps to measure the happiness and wellbeing of your workforce. Vibe delivers insights into the risks and opportunities and provides reports on both the psychological and financial value.  


• Internal communications • Performance algorithms • Valuation models • IP definition and protection • Change programmes

• Reward and recognition • Leadership coaching • Mergers and acquisitions  • Training • Brand guidelines



Long-term relationships are central to the success of any brand, and like all relationships, they depend on effective communication. The yardstick we use to measure effectiveness is memorability. It’s also the reason why we use emotion at every touchpoint. Because while people may forget all kinds of details, they will always remember how something or someone made them feel.

We know that whether you’re trying to win new friends or new business, the same universal ‘laws of attraction’ apply. It’s with this insight, knowledge and expertise that we deliver big, juicy, brilliant ideas that really resonate with people, permeating their conscious and subconscious to spark an emotional response and ultimately change behaviour.

In a world where people are overwhelmed by marketing messages, we cut through the noise with fresh, simple, intelligent communications. Sometimes funny, occasionally provocative, and always engaging. 

Most of today’s consumers are plagued by the complexities of modern life, and so for a message to stand out from the clutter, it must be simple. However, being simple won’t work if the message isn’t memorable, and for that you need emotion.

The most powerful emotions are the ones assosiated with trust; They are the glue that binds every successful long-term relationship together. We help our clients to build trust with consistent, emotive, creative communications in a number of formats across multiple channels some of which are outlined below.


• Advertising • Design • Branding • Digital • Social

Video / viral • Ambient • Events  • Lead generation • Guidelines



Laws of Attraction (UK) Ltd
Exchange at Somerset House
West Water Gate
Victoria Embankment
London, WC2R 1LA

+44 (0)845 619 3336


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