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Laureate Online Education BV to use Vibe for employee feedback and engagement

By Natasha Langton

Laureate Online Education BV has chosen Vibe, the employee feedback and engagement platform from Laws of Attraction, to undertake its employee survey activities.

Laureate Online Education BV is an entity of Laureate International Universities a leading international network of quality, innovative institutions of higher education, supported by 25,000 employees. Laureate is the largest global network of degree-granting higher education institutions; its network of 60 campus-based and online universities in 20 countries offers undergraduate and graduate degree programmes to over one million students spanning the Americas, Europe, Africa, Asia and the Middle East.

Key stakeholders take employee engagement and feedback very seriously, which is why they have decided to adopt the full suite of modules that Vibe can offer.

The core Vibe service will enable stakeholders to gain regular and true insight into their mindset and their opinions on important issues within the organisation. On top of that, Laureate Online Education BV will also be using Live Vibes, which is a continuous feedback and innovation module, that provides a secure and confidential virtual space where people can go to provide feedback or ideas on a 24/7 basis on a range of topics. It will be set up at the start of the project and will enable all feedback to be recorded in real-time and stored in one place. The feedback is easily searchable, alerts can be set up and filters can be applied to allow for quick insights into every area of the organisation.

In addition, Laureate Online Education BV will use Vibe’s Rate My module for targeted pulse surveys and questions to quickly get a rating on an important organisational theme, issue or activity.

Importantly Laureate Online Education BV will use Vibe’s financial reporting module to understand the financial impact of the changes they make as a result of using Vibe – thereby changing emotional responses into something altogether more tangible.

The Laws of Attraction team is preparing workshop sessions in Amsterdam to collect the information required to calibrate Vibe to Laureate Online Education BV’s key objectives as an organisation, as well as to understand how best to tune the promotional communications in order to gain the highest levels of employee engagement with the Vibe platform.

Tracey Williams, Human Resources Director at Laureate Online Education BV said: "We are very excited to work with Laws of Attraction to implement this new way of working and very much looking forward to seeing the impact it will have on creating a positive work environment. I have been impressed so far by the behavioural research that has gone into developing the platform and how Laws of Attraction partner the project. Exciting days ahead!"

Simon Keven, CEO, Laws of Attraction said: “We are looking forward to be working with Laureate International Universities. It is clear that as an organisation they are serious about wanting to make changes that will affect their employees in a positive direction and that they are forward thinking enough to understand that this will not only create a better working environment for all but boost their bottom line as a business.”