It's always good to see our work in action and this is a lovely shot of one of the billboards we designed for aparthotel chain, Roomzzz, taking a very prominent position at Leeds train station.
The billboard is just part of the overall campaign that we created for them, A - ZZZ, which will be their overriding marketing message throughout the duration of this summer and beyond. It was a concept that we at Laws of Attraction devised for them to give their brand the flexibility to talk about all the many attributes that set them apart as an aparthotel.
As well as running the campaign via large format advertising, the campaign has also seen digital success too.
By Graham Forbes