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Sparking ingenuity at electronica 2016

By Graham Forbes

 

We helped Farnell element14 to build on their success at electronica 2014 with a new suite of printed collateral and video content to support their presence at the world's leading trade fair for electronic components, systems and applications, which is held bi-annually in Munich, Germany.

Electronics are truly universal, enriching our lives in a multitude of ways. Within that universe there are 4 distinct worlds in which our clients’ target audience groups operate. We created printed guides in the form of handy travel guides, to show how the products and solutions that Farnell element14 provide can help them discover, explore, navigate, and eventually conquer all that their world has to offer.

The printed guides were supplemented with 4 videos that brought each proposition to life through motion graphics, kinetic typography and animation.

We also produced a central overview video that consolidated all the features and benefits from the individual videos into one engaging film that was played in the cafe area of their stand.

The event was a great success as Jo Molineux, Head of Regional Marketing - Europe, testified; "THANK YOU. The stand, videos and collateral worked really well together."

We look forward to working with Jo and her team at the next electronica in 2018.