Throughout January we ran an intensive marketing campaign to promote Jeeves of Belgravia’s repairs and alterations service. This was a multichannel campaign that was run over the Jeeves website, social platforms, e-flyer, paper flyers and at the point of sale across their eight London stores.
The campaign's intention was clear, highlight the relationship that Jeeves clients have with their favourite designer garments that may have become worn or unloved over time, and drive the message that Jeeves was on hand to restore them back to their original, stunning form again.
The visual impact of the campaign came exclusively from a photoshoot Laws of Attraction coordinated towards the end of 2015. Some of the witty, eye catching and tongue-in-cheek headlines conceptualised for the campaign included ‘Patch things up with Paul’ and ‘Restore your soft-spot for Stella’.
As a result of the campaign, Jeeves reported a direct increase of sales across all of their stores.
By Natasha Langton