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Another New Win for Laws of Attraction in the Vehicle and Logistics Industry

By Graham Forbes

June saw the Laws of Attraction team proudly add another client to its roster. FAW Trucks has driven the long road from their mother company in China to bring a new business model to the UK. Added value is at the core of the company’s strategy – to help drive them over and above its UK competition.

The FAW Trucks win propels us further into the Vehicle and Logistics industry, following swiftly on from our recent success with the rebrand and launch of North-England based logistics company,  LGSE.   

Our new project with FAW Trucks will incorporate:

  • Research to get a broader understanding of the industry and operating environment, to uncover the pains and motivations of the customers and to understand and leverage the strengths of the business and to understand and overcome any weaknesses.
  • Review and analysis of existing collateral and competition including desktop research and mystery shopping to gain a good understanding of the industry.
  • Workshop (to ignite debate and discussion with the client stakeholders to ensure communications and positioning is agreed before pressing forward).
  • Graphic design of responsive website which will include an integrated automated booking system and a finance/ hire purchase calculator 
  • Copywriting and imagery. We will be organising a photo shoot to create a library of proprietary images for use in the collateral
  • Finally, we will be creating a corporate brochure to help promote and drive awareness to customers and prospects offline.

FAW Trucks require a fast turnaround on this project, so the Laws team will be working hard over the next few weeks to ensure that everything is completed as efficiently and effectively as possible. We look forward to sharing the results of our work very soon.